Hottest Fashion Launches of August 2022


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monica rich kosann chrissy evert tennis bracelet collection


August is a time for recharging, resting, and enjoying the last shred of summer while we’ve still got it. The confidence of Leo season has us excited for nights out on the town—and a bevy of fashion launches that will tide you over the languorous, every-day-feels-like-Sunday month. We’re getting sparkly, sustainable, and a little bit hype-y with Monica Rich Kosann and tennis champ Chris Evert’s tennis bracelet collection, The RealReal’s latest upcycled line, and Ganni’s latest collab with Levi’s. Keep your eye on this space as we cover the news you need throughout the month.

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Monica Rich Kosann

Monica Rich Kosann Collaborates With Tennis Icon Chris Evert


Rothy’s x evian

Rothy’s Creates Accessories Line Out Of Recycled evian Bottles


TRR ReCollection

TheRealReal Reveals New ReCollection


Ganni and Levi’s Collaborate Again on ‘Grow Up’ Collection

Who: Ganni and Levi’s

What: Collaborative collection

Where: Available online at, in select retailers worldwide, and at a Copenhagen pop-up shop through Aug. 14

Why: When it comes to dressing the modern-day girl, Ganni has the aesthetic down to a science. In case you need further proof, peep the Scandi brand’s third collaboration with Levi’s. Mother Nature is one of Ganni’s top priorities, both in practice and inspiration. This interest led to the sunny, relaxed collection of light jeans and cute dresses—made using over 60 percent sustainable materials and water-saving techniques—that are as perfect for street stomping as they are for a summer garden party. Emma Chamberlain joins the cast this go-around, frolicking in the fields for the campaign, as one does in the summertime. The collection debuted as part of Ganni’s SS23 Copenhagen Fashion Week show, and is operating on a see-now, buy-now basis, so go forth and shop!


Carly Cushnie for Starling

Carly Cushnie Collaborates With Starling



Aman Debuts Leather Goods



Nordstrom Launches New Concept 018: Virgil Abloh Securities



Zara Releases Atelier Collection 02: The Dress


Cotton Citizen

Cotton Citizen Drops New Denim Collection


Vans x EM on Holiday

Emma Mulholland on Holiday Partners With Vans


Max Mara

Max Mara Introduces New Pasticcino Bag


Tom Ford

Tom Ford Launches N.004 Timepiece


Tiffany & Co. Goes Virtual With ‘NFTiff’

Who: Tiffany & Co.

What: First NFT, NFTiff

Where: Available online at on Aug. 5

Why: When you’re the world’s biggest jeweler, you can’t ignore the hype of online marketplaces like the NFT blockchain. So, after Tiffany’s Alexandre Arnault shared a picture of his custom Tiffany CryptoPunk necklace, inspired by his own NFT, the jewelry juggernaut teamed up with blockchain technology company Chain to create a NFT of the design. Each NFTiff, as they are cheekily called, will draw from the over 10,000 CryptoPunk NFTs to create a pendant with gemstones and diamonds that is every bit unique. A select run of 250 pendants will be physically produced, if you’re an IRL kind of shopper.

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