Americans spent nearly $10 billion shopping online during Black Friday, a a new record, snapping up TVs, smart watches, Barbie dolls and more as the big post-Thanksgiving shopping day increasingly moves away from malls.

Discounts lured consumers to spend $9.8 billion online according to Adobe Analytics, which tracks e-commerce and mobile shopping. That’s up 7.5% year-on-year, it said Saturday.


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