SOCIAL MEDIA

New Report Looks at Social Platform Performance Benchmarks for Brands

Given the recent fluctuations in social media referrals, which have trended downward for most industries, it can be difficult to get a true measure of

SOCIAL MEDIA

Meta Abandons Legal Case Over Data Scraping After Losing Key Judgment

The rules around data scraping, and what constitutes legal and illegal use of people’s personal information, as listed within social apps, remains opaque, as Meta

SOCIAL MEDIA

Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead

SOCIAL MEDIA

TikTok Announces Third Annual TikTok Short Film Competition

TikTok has announced that it’s hosting its third annual #TikTokShortFilm competition this year, as part of its broader partnership with the Cannes Film Festival, providing TikTok

SOCIAL MEDIA

New Report Finds That X May Be Inflating its Ad Performance Results

There’s an anomaly in X’s web traffic data that’s been hurting my head in recent months. As per data from SEMRush, which measures referral traffic

SOCIAL MEDIA

Instagram Adds New ‘People You Follow’ Filter for DMs

Instagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you

SOCIAL MEDIA

X Starts Displaying Sports Gambling Odds In-Stream, Powered by BetMGM

After announcing its new partnership with BetMGM late last month, X has now released its new display of sports betting odds in-stream, just in time

SOCIAL MEDIA

Reddit Publishes New Report into How the Platform is Influencing Purchase Decisions

Reddit has published a new guide which looks at how consumers are increasingly relying on real people’s opinions and recommendations, via Reddit, in order to

SOCIAL MEDIA

YouTube Tests Alternate Color Feeds for Premium Users

This is an interesting experiment. Probably not overly useful, but interesting nonetheless. According to 9 to 5 Google, YouTube’s currently testing out a new way

SOCIAL MEDIA

Threads Rises to 130M Users, Seeing Steady Growth

Threads is growing, and engagement within Meta’s Twitter clone is on the rise, according to the latest insight shared by Meta CEO Mark Zuckerberg as