January February March April May June July August September October November December

Bargain hunters make it a priority to know the timing of major sales events at their favorite retailers, including semiannual sales at Sephora, Bath & Body Works and Victoria’s Secret. Now, beauty lovers can unite and get in on the savings action with our guide to all the special sales events throughout the year at Ulta.

Although the dates of these events may change year over year, Ulta typically throws its famous sales roughly during the same week, year over year. Missed a sale? Between every event are even more opportunities to save with Ulta coupons, including their highly coveted, most-anticipated 20% off everything coupon.

Here’s the 2024 sale schedule Ulta tends to follow:


There’s plenty to love about the new year because it kicks off with an Ulta sales event. But even as the month wraps up, other opportunities for saving are popping up, like the first International Shape Tape Week, celebrating Tarte’s 25th anniversary. The Shape Tape Full Coverage, Ultra Creamy and Radiant Medium Coverage concealers are $15 (reg. $32) from Jan. 21 to Jan. 27.

Love Your Skin Event

Image: Ulta

Carrying over from the previous year, the semi-annual Jumbo Love Event makes its way into the new year and holds discounts on shampoo and conditioners and lots more, overlapping with the first big event of the year – Ulta’s annual Love Your Skin Event. In 2024, it ran from Dec. 31, 2023 to Jan. 20.

It blazes in to rescue your skin for three weeks at the very beginning of January, offering much-needed TLC to help protect skin against the wind and dry temperatures with 50% off your fave skin care products for three weeks. And as an added bonus, the Jumbo Love sale carries over from December, too. Check back daily for Ulta’s Daily Beauty Steals on cleansers, treatments, and everything else your skin is thirsty for.


The month of February is somewhat of a lull at Ulta since there are no major sales events happening. But that doesn’t mean you still won’t have plenty of opportunities to save. Shop the Special Offers section, including Buy More Save More (BOGO), Gift With Purchase and Sale merchandise. Plus, grab a current Ulta coupon at any time.

National Lash Day

Image: Ulta

National Lash Day is Feb. 19. Expect savings (most likely the whole week) at Ulta on the essentials that make your lashes pop and your eyes sparkle. This year, Ulta threw out 30% off savings on mascaras, lash primers and fake lashes.


21 Days of Beauty Event

Image: Ulta

As the shining star of Ulta sales, the semiannual 21 Days of Beauty Event happens twice a year. It’s a sale that overflows with cosmetics, skin and hair care products to keep you smiling until the next one rolls around again. Although the date changes every year, you can set your clock to the approximate time, give or take a day or two.

Ulta loves its customers so much that they don’t make us wait until the day of to get a preview of the merch. They let us see the entire line of the 21 Days of Beauty goodies so we can make sure we’re properly prepared for the spending, spending, and, yep — more spending.


Spring Haul Event

Image: Ulta

The Spring Haul Event in April comes on the heels of Ulta’s 21 Days of Beauty. It offers customers major discounts and a plethora of daily deals to boot on prestige cosmetics, which, as you know, only happens a few times a year. It’s an excellent way to get all the necessities (and some not-so-much necessities) in between Ulta’s “Haul Events.”


Gorgeous Hair Event

Image: Ulta

The Gorgeous Hair Event comes around twice a year, with the first kicking off in May (the second in October). Ulta spaced these semiannual events perfectly to let you stock up on your last beauty haul. During the event, you’ll save 50% on all your hair gear so your locks look the healthiest for the rest of the spring season and into the long summer months.


Jumbo Love Event

Image: Ulta

The Jumbo Love Sale happens two times per year. This semiannual sale features up to 40% off the top hair care brands, including Biolage, Joico and Redken, to name a few. You might also hear it called the “Liter Sale” because of the oodles of savings on liter bottles of shampoo, conditioner and other products that show your hair the most “jumbo” love ever.

P.S. Don’t forget you can stack your coupons, so check out RetailMeNot for the latest ones to use at Ulta.

Summer Sale

Image: Ulta

The Summer Sale is Ulta’s way of getting you over the midsummer hump. It usually happens toward the end of June every year with savings of up to 50% on summer skin care, BOGO makeup, up to 40% off jumbo hair care, including drugstore brands and prestige products, and daily deals.


Summer Sale (continues)

Ulta’s Summer Sale continues into mid-July, with app-exclusive offers arriving daily.

National Lipstick Day Sale

Image: Ulta

Yes, National Lipstick Day is a real thing — and it’s annually on July 29. It’s the perfect excuse to find savings on everything you need to make your pucker the absolute best.

But at Ulta, they celebrate the one-day event the whole week with buy one, get one 50% off brands you love the most, including Juvia’s Place, Colourpop, Winky Lux and more.


Forever Fabulous Sale

Image: Ulta

Like February, the month of August is another hiatus from Ulta’s major sales events. However, Ulta runs smaller promos that are as equally thrilling. For example, their Forever Fabulous Sale marks the end of summer and the beginning of fall beauty.

Diamond and Platinum Member Appreciation Days

Member Appreciation Days are fun surprises from Ulta for Diamond or Platinum Beauty Rewards members. It’s when you’ll earn 10x points on literally thousands of products and 5x points on everything else. In 2022, it’s from Aug. 15 to Aug. 16. Just sign into your account to activate. The offer is available through the mobile app and at Ulta.com only.

21 Days of Beauty

Image: Ulta

The second and final 21 Days of Beauty Sale arrives just in time for fall and typically coincides with Labor Day. This event is just as awesome as the one earlier in the year, with 50% off Daily Steals and plenty of other discounts alongside them. In 2023, the fall edition ran from Aug. 27 to Sept. 16.

So stock up, beauty mavens!


21 Days of Beauty (continues)

In 2023, the event ran through Sept. 16.

Fall Haul Event

Image: Ulta

For three glorious weeks in September, Ulta’s Fall Haul offers an assortment of out-of-this-world Daily Beauty Steals. It’s another opportunity to restock your beauty essentials and think about the new fall trends. It’s gearing you up for the upcoming holidays with enough looks to match your many moods during the last three-ish months of the year.

There’s usually a week between the end of the fall 21 Days of Beauty and this event.


Gorgeous Hair Event

Image: Ulta

The fall Gorgeous Hair Event starts toward the beginning of October (Oct. 1-21 this year) and lasts for 21 days. You’ll have different Daily Steals to snag on everything to help your hair live its best life and save 50% of the essentials.


Hello Holidays Sale

The Hello Holidays Sale is a sort of preamble to Ulta’s Black Friday sale (from Nov. 13 to Nov. 16) that holds deep savings, including $10 off a $60 qualifying purchase and up to 50% off makeup gifts and other beauty essentials.

Holiday Haul: Black Friday Sale

Image: Ulta

When Black Friday arrives in November, put your comfy shopping pants on, roll up your sleeves and get into the deal-scoring mode. Ulta runs major doorbusters — mostly online now — for stocking stuffers, gift boxes filled with more cosmetics than you can ever use in a single lifetime, and much more. It’s a great way to get a head start on your gift list and save up to 50% off, too.

Holiday Haul: Cyber Monday Sale

Image: Ulta

Cyber Monday has been quite the conundrum lately because most Black Friday sales have been online anyway over the last two years. But Ulta attempts to differentiate Cyber Monday from Black Friday with a whole new slew of deals while the old ones are still available. What!

That means if you didn’t break anything darting to an electronic device over Black Friday, then all isn’t lost. You can still score plenty of superb deals on Cyber Monday.


Holiday Beauty Blitz

Image: Ulta

After the Black Friday and Cyber Monday sales are in the history books, the countdown to Christmas arrives in December, with Ulta’s annual 25-day Holiday Beauty Blitz usually starting right at the beginning. New deals and dazzling gift ideas are up to 50% off and arrive each week, checking your beloved peeps off your gift-buying list in a snap.

Jumbo Love Event

Image: Ulta

As the last major sale of the year, the semiannual Jumbo Love (Liter) event starts in December and again features up to 40% off the top hair care brands to help your hair make it through the heat and rays of summer.

And then the whole year starts over again with Ulta’s Love Your Skin Event, picking up where it left off at the beginning of the year.

The post It’s Official: This Is Ulta’s Sale Calendar for 2024 appeared first on The Real Deal by RetailMeNot.


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