You’re familiar with Black Friday, the day after Thanksgiving when retailers offer deep discounts across a variety of products. But there’s another Black Friday on the calendar, too, known as “Black Friday in July” — and it’s already begun! 

In response to Amazon Prime Day on July 16 and 17, top retailers like Wayfair, Ulta, Target and Walmart (plus many more) throw midyear sales that reach Black Friday levels of awesomeness — hence why people have come to refer to this as Black Friday in July, Christmas in July or Cyber Monday in July. While many of these sales get thrown right on top of Prime Day, some start earlier and/or run later.

Here are all the sales you’ll find us shopping this July 2024.

Black Friday in July Sales Key Dates

Here’s a breakdown of all the major sales you can shop this month; listed in order by sale start date. We go into more details on each one below!

  • Victoria’s Secret Semi-Annual Sale runs from June 12 to July 16
  • The Apple Back-to-School deals run from June 20 to September 30
  • Ulta Big Summer Beauty Sale runs from June 23 to July 13
  • The Madewell End of Summer Sale runs from June 27 until July 10
  • The IKEA Midsummer sale runs from July 1 through to July 9
  • Dell Black Friday in July runs from July 2 to July 15
  • Sephora Summer Deal Week runs from July 4 through to July 10
  • Target Circle Week runs from July 7 to July 13
  • Petco Ruff & Mews Sale kicked off July 7 and ends July 20
  • Walmart has a Walmart Deals event from July 8 through July 11. Walmart+ members are allowed to shop five hours before other customers. 
  • Kohl’s Summer Cyber Deals runs July 8 and ends July 11 
  • The Nordstrom Anniversary Sale is coming. Icon members can shop July 9, Ambassadors July 10, and Influencers July 11. Everyone else can shop on July 15. The sale ends August 4. 
  • Amazon Prime Day is really two days: July 16 and July 17
  • Wayfair Black Friday in July begins July 25 and ends July 29  
  • Macy’s TBD (waiting for news, we haven’t seen anything yet)

Best Black Friday in July Sales


Amazon Prime promotion image
Image: Amazon

This is the sale of the summer, with 81% of 1,200 people surveyed telling RetailMeNot they’re going to be shopping on Prime Day. There are amazing deals, of course, including Amazon-branded items as well as other brands. It’s also the time to save on subscriptions. For example, this year, Amazon is offering new Amazon Music Unlimited subscribers five months free.

You can also get 20% cash back on the purchase of Amazon devices.


With classes starting soon, it’s not too early for students and educators to get what they need for the fall semester and beyond. When they shop the Apple education store for a computer or iPad, they’ll get gift cards of up to $150. 


Dell product sale page
Image: Dell

Just in time for back-to-school season, Dell is offering incredible deals, including savings on laptops, desktops, monitors, special gaming computers, accessories like keyboards, and more. We’re talking hundreds off, like the Inspiron 16 laptop, on sale for $699.99, down from $999.99.

Get 8% cash back on purchases sitewide.


IKEA sale promotion image
Image: IKEA

Celebrate the summer solstice season with our Swedish friends at IKEA. Enjoy free shipping on orders over $299 and 50% off tons of furniture and outdoor supplies during the Midsummer sale. 


Not only will shoppers save up to 60% across a wide swath of categories, they can also earn $10 Kohl’s Cash for every $50 spent on qualifying merchandise. Kohl’s rewards members will earn double rewards during this period, as well as get free shipping on their orders.  


Madewell sale page
Image: Madewell

You can save up to 70% on classic looks that will never go out of style — use the code COOLDOWN. 


Nordstrom Anniversary Sale sign, woman holding it
Image: Nordstrom

Truly, this popular Nordstrom sale makes you feel like it really is Christmas in July! Not only can you get warmer-weather clothing you can still wear for months, but fall fashions are on sale, too. Members get special early access: Icon members can shop July 9, Ambassadors July 10, and Influencers July 11.  

Get 1% cash back on your purchase.


Treat your bestest friend to their own shopping spree. Get up to 40% off (some) travel gear, 30% off crates and exercise pens, and 50% off toys, dog collars and leashes. 


Stock up on all your favorite beauty brands, with 25% off haircare, skincare and more. 

Plus, you can get $10 cash back on your purchases of $100 or more.


Target Circle Week promotion image
Image: Target

Save up to 50% off thousands of items, including many toys, clothing, bedding, school uniforms, and skincare. If you spend $50 on home care products, you’ll receive a $15 Target gift card. Spend $40 on select products at Ulta Beauty at Target to get a $10 gift card. And if you’d like to become a Target Circle 360 member, now’s the time to do so. Sign up and pay only $49 for your first year (reduced from $99) for all sorts of bonus perks. Finally, each day of the sale will also have a special “deal of the day,” like buy one Starbucks drink get 50% off the second one. 

P.S. Get 3% cash back on your purchases.


Ulta coupon details
Image: Ulta

Stock up on jumbo shampoos and conditioners at Ulta’s summer sale and save up to 45%. There are also sales on certain makeup, body care, sunscare, and special weekly deals, too. You can also save $3.50 when you spend $15 (some restrictions apply) and 10% off when you buy online but pick up in a Sephora store or curbside.

Get 16% cash back on your purchases sitewide.  

Victoria’s Secret 

At this fantastic summertime sales event, you can save up to 60% off thousands of products. The brand’s bras start at $14.99, you can get five pairs of underwear for $19.99, and PJs are also $19.99. PINK fashions are also on sale. 


Walmart sale promotion image
Image: Walmart

Save up to 40% off all sorts of items, including back-to-school gear, computers and other tech, and outdoor patio furniture, and 50% on self-care, beauty and health supplies, and home appliances.  Walmart+ members get early access – and you can save 50% on an annual Walmart+ membership.

You can also get 12% cash back on your purchases.


Running later than many of the other sales, Wayfair says you can expect up to 80% (!!) off when you shop the Black Friday in July sale. 

What is Black Friday in July?

Unlike winter’s Black Friday, which always falls the day after Thanksgiving, “Black Friday in July” refers to the cluster of sales that generally occur in the first half to middle of July, rather than on any one specific day or weekend.  

Part of the reason behind these sales is that retailers want to compete with Amazon Prime Day, which generally happens mid-month (this year July 16 and 17). But a lot of it is seasonality, too. Summer is considered “almost over” after July 4 weekend (sob), so a lot of clearance sales start dropping. At the same time, the back-to-school shopping season is starting. 

Are Black Friday in July Sales Worth It?

From getting summer stuff on clearance, to shopping for early back-to-school tech deals, there are plenty of good reasons to shop Black Friday in July sales. Just be savvy about what you do and don’t want, because obviously, buying something on sale and not using it is the worst. But take advantage of this lull retailers typically experience between Memorial Day and Labor Day and snap up those bargains.

The post 14 Black Friday in July Sales You Won’t Want to Miss appeared first on The Real Deal by RetailMeNot.

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