The social media industry is facing immense change, from mounting pressure from outside organizations and evolving corporate social media policies to the rapid development of AI in social media marketing. Professionals are going to want to keep their skills sharp in 2025 and conferences remain a valuable tool for those looking to keep up with changes while figuring out the best content strategy. Conferences allow for social media professionals to meet with others in the field, hear about case studies and attend seminars to improve their craft. Keeping up with such skills is vital in the fast-changing world of social media, especially as formats change and e-commerce becomes more popular.
From general marketing conferences to those razor-focused on niche areas such as influencer marketing, these events will present case studies and best practices for different platforms while allowing for networking opportunities. This could prove especially valuable in the era of short-form content, as social media managers look to navigate a potential TikTok sell-off and the growing impact of alternatives, such as Shorts and Reels.
Social Media Today has compiled a list of conferences readers will find valuable in 2025. Make sure to check back as this list is updated with new information and locations.
Top social media conferences in 2025
Lead Generation World
Jan. 5-7
Hard Rock Hotel, Hollywood, Florida
Lead Generation World is dedicated to the lead generation process and features speakers from across the industry and provides attendees with the opportunity to learn how to create targeted content.
SXSW
March 7-15
Austin, Texas
This multifaceted event brings together areas such as film, music, tech and culture and features events and speakers across multiple creative industries.
Social Media Marketing World
March 30-April 1
San Diego Convention Center, San Diego
Hosted by Social Media Examiner, Social Media Marketing World is focused on all aspects of social media marketing and includes extensive training for professionals to build their skills.
Possible
April 28-30
Fontainebleau Hotel, Miami Beach, Florida
Possible is a marketing convention featuring networking, demos and keynotes, including on topics valuable to social media marketers.
Digital Marketing World Forum
June 24-25
Olympia National, London
The Digital Marketing World Forum is a two-day event centered around all areas of digital marketing and emerging technology, including AI and email automation.
ANA Digital & Social Media Conference
July 14-16
Omni La Costa Resort & Spa, Carlsbad, California
This annual event brings together marketing professionals to discuss key areas of interest, such as gaming, influencer marketing, social media and AI.
Advertising Week
Date TBD
New York
Advertising Week New York is an annual, four-day event that features speakers from across the advertising space, including social media marketing, and provides industry professionals with the tools they need to develop key skills.
Social Media Week by Adweek
Date TBD
New York
This conference is dedicated to creators and those in social media marketing looking to improve their craft and keep up-to-date on the industry, including changes to privacy laws and technology.
