SOCIAL MEDIA

Meta Outlines its Various Ad Measurement Solutions

Looking for ways to take your Facebook and Instagram campaigns to the next level? Effective measurement is a key consideration in optimizing and improving campaign

SOCIAL MEDIA

Google Expands Access To Conversational AI in Search

Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI chatbots,

SOCIAL MEDIA

Snapchat Shares Insights into its Evolving Efforts to Combat Drug-Related Content

Snapchat has shared some new stats on its efforts to block drug-related content, with a particular focus on fentanyl, as part of “National Fentanyl Awareness

SOCIAL MEDIA

How AI Use Is Evolving Over Time [Infographic]

Are you finding different ways to use the latest generative AI tools? Over time, more and more people are interacting with bots like ChatGPT for

SOCIAL MEDIA

Meta Announces Updates for its Ray Ban Smart Glasses, Including Improved AI Chats

Meta’s rolling out some new updates for its Ray Ban Meta smart glasses, including expanded live language translation, the ability to send IG messages, conversational

SOCIAL MEDIA

Snap Shares Insights into its Efforts to Combat Child Sexual Exploitation

Snapchat has shared an update on its efforts to combat child sexual exploitation and abuse, as part of its participation in the U.S. Department of

SOCIAL MEDIA

Zuckerberg Admits That Time Spent on Facebook and Instagram Has Declined

As you’re no doubt aware, Meta is defending itself against an FTC antitrust case at the moment, which has seen Meta CEO Mark Zuckerberg face

SOCIAL MEDIA

Report Looks at Best-Performing LinkedIn Post Types for 2025

LinkedIn has become a much bigger focus for many brands over the past year, with the changes at Twitter/X fracturing the professional social media landscape.

SOCIAL MEDIA

Meta Announces Upcoming Webinar on Reels Tips and Tactics

With Reels continuing to drive engagement in Meta’s apps, it’s worth considering how you can utilize Reels in your marketing strategy to help grab attention

SOCIAL MEDIA

Instagram Chief Answers Key Creator Questions on How to Grow Your Profile in 2025

Looking to grow your IG following in 2025? This might help. Last week, podcaster Brock Johnson spoke with Instagram chief Adam Mosseri about the latest