- February 22, 2025
LinkedIn Rolls Out New Newsletter Metrics
LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics
LinkedIn Launches Improved CRM Integration, Expanded Attribution Data
LinkedIn has announced some updates to its ad targeting and attribution elements, in order to help marketers reach the right audiences with their ads, and
TikTok Reinstated in US App Stores After Assurance From the Attorney General
Amid ongoing discussions about its future in the U.S., TikTok has now been reinstated for download in both the Google Play and Apple App stores
6 Essential Ingredients for Winning Ads [Infographic]
If you’re looking to understand what works in modern marketing, especially in short-form video, Savannah Sanchez is one of the best resources on the web.
The AI Shift is Impacting Google’s Search Market Dominance [Infographic]
Amid the rise of ChatGPT, and conversational search more broadly, Google is losing ground as the key discovery platform on the web. Well, by “losing
Pinterest Reports Record Usage and Revenue in Q4
Pinterest has published its latest performance update, which shows that the app reached new highs in both active users and revenue in Q4, as it
LinkedIn Publishes New Guide on Evolving Marketing Measurement
Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This has become a big focus
LinkedIn Expands Top-of-Feed News Banner Test
LinkedIn is expanding its test of a news banner in the mobile app, which highlights top stories that you may want to engage with above
Meta Posts Solid Results in its Q4 and Full-Year Update
Meta has posted its latest earnings results, covering Q4 2024, and despite the ongoing and consistent predictions of the collapse of Zuckerberg’s Facebook empire, the
Meta Announces Initial Test of Ads on Threads
It may not have reached a billion users just yet, but Meta’s decided to launch ads on Threads anyway, with initial testing to begin with