SOCIAL MEDIA

Threads Tests ‘Interests’ Display on User Profiles

Threads is working on another way to encourage people to follow other users in the app, with a new “Interests” field now available on some

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How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

In a video on TikTok last year, a young girl from Texas is seen opening her birthday presents, breaking down in happy tears at one

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Meta Shares Latest Insights Into Policy Enforcement and Content Engagement Trends

Meta has published its latest overview of content violations, hacking attempts, and feed engagement, which includes the regular array of stats and notes on what

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Report Looks at How TikTok Users Respond to Music in Brand Promotions

Music plays a key role in TikTok engagement, while TikTok now also plays an important role in music discovery, and connecting fans to the latest

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LinkedIn Rolls Out New Newsletter Metrics

LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics

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LinkedIn Launches Improved CRM Integration, Expanded Attribution Data

LinkedIn has announced some updates to its ad targeting and attribution elements, in order to help marketers reach the right audiences with their ads, and

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TikTok Reinstated in US App Stores After Assurance From the Attorney General

Amid ongoing discussions about its future in the U.S., TikTok has now been reinstated for download in both the Google Play and Apple App stores

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6 Essential Ingredients for Winning Ads [Infographic]

If you’re looking to understand what works in modern marketing, especially in short-form video, Savannah Sanchez is one of the best resources on the web.

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The AI Shift is Impacting Google’s Search Market Dominance [Infographic]

Amid the rise of ChatGPT, and conversational search more broadly, Google is losing ground as the key discovery platform on the web. Well, by “losing

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Pinterest Reports Record Usage and Revenue in Q4

Pinterest has published its latest performance update, which shows that the app reached new highs in both active users and revenue in Q4, as it