SOCIAL MEDIA

TikTok Publishes Guide to 2024 Holiday Marketing

Is TikTok part of your marketing mix for your holiday outreach plan? If so, then this is a must-read. TikTok has published a new guide

SOCIAL MEDIA

LinkedIn Launches In-Feed Video Carousels

You may have noted these already, as LinkedIn has been rolling them out over the last few weeks, but the professional social network is making

SOCIAL MEDIA

Instagram Tests New Profile Cards for Creators

Instagram’s testing out new profile cards with selected creators, which provide another way to highlight your profile, and showcase your content. As you can see

SOCIAL MEDIA

No, X Is Not Seeing Massive Usage Declines

There’s been a lot of speculation this week that X usage is in significant decline following Elon Musk’s recent comments about race riots in the

SOCIAL MEDIA

TikTok Resorts to Cash Incentives to Attract New Users

It seems like TikTok has some significant concerns about its growth momentum, based on its latest efforts to lure new users. According to a report

SOCIAL MEDIA

Will AI Suck the Humanity Out of Social Media?

Mark Zuckerberg’s future vision for Facebook may not be what you’d expect, and really, not even “social” in any way, based on his latest insights.

SOCIAL MEDIA

Instagram Expands Carousels to 20 Frames

Instagram carousels are getting even bigger, with IG confirming that creators can now include up to 20 frames in a single carousel update. As you

SOCIAL MEDIA

TikTok Shuts Down ‘TikTok Lite’ Incentive Program in Europe

TikTok is shutting down its “TikTok Lite” rewards program in Europe, after the EU Commission launched an investigation into the specifications of the initiative, which

SOCIAL MEDIA

Threads Gains Momentum as Users Reach 200M

Zuck wasn’t lying about Threads’ growth momentum. As flagged by Meta chief Mark Zuckerberg in yesterday’s Q2 earnings call, Threads is now up to 200

SOCIAL MEDIA

Publicis Groupe Acquires Influencer-Marketing Giant Influential

Publicis Groupe has entered into an agreement to acquire Influential, the world’s largest influencer marketing company by revenue, according to a company announcement. Published reports