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Pinterest Reports Record Usage and Revenue in Q4

Pinterest has published its latest performance update, which shows that the app reached new highs in both active users and revenue in Q4, as it

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LinkedIn Publishes New Guide on Evolving Marketing Measurement

Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This has become a big focus

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LinkedIn Expands Top-of-Feed News Banner Test

LinkedIn is expanding its test of a news banner in the mobile app, which highlights top stories that you may want to engage with above

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Meta Posts Solid Results in its Q4 and Full-Year Update

Meta has posted its latest earnings results, covering Q4 2024, and despite the ongoing and consistent predictions of the collapse of Zuckerberg’s Facebook empire, the

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Meta Announces Initial Test of Ads on Threads

It may not have reached a billion users just yet, but Meta’s decided to launch ads on Threads anyway, with initial testing to begin with

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Threads Rolls Out Mobile Analytics to All Users

Threads has announced a full roll out of post analytics in the mobile app, which will enable you to glean full performance data on your

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Instagram Updates Profile Grid With Vertical-Aligned Thumbnails

Hey, have you checked out your Instagram profile grid lately? If you have, you may have noticed a change in format, with the thumbnail images

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Instagram Will Now Show Your Friends Which Reels You’ve Liked

Instagram’s adding a new element to Reels which could end up being a disaster, or it could encourage more engagement. Over the past few weeks,

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X’s Usage Data Suggests a Decline in Time Spent Throughout 2024

Honestly, it’s hard to work out what X is trying to achieve by sharing vague, non-contextualized performance figures, many of which are tracked in seconds,

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X Is Considering Removing Time Markers on Posts in the Main Feed

UPDATE: An X user claims that this report is based on false information that they shared with Fortune. I’m not really sure why Elon Musk